A Project that begins with all the enthusiasm to offer a deeper look at the world of watch straps, from how we design and produce them at LorenteStraps, to the stories behind them, as well as how they have evolved throughout history, and its relationship with other sectors that we love, such as cars, motorcycles, music or literature.

Watches, which have always been used to tell the time of a precise moment in the present, become time machines that evoke or traslate us to other moments of our lives, frozen moments we remember every time we look at our watch.

Because each watch and its strap, some mythical and others anonymous, contain incredible, exciting, and unique stories for each one of us.

We started…